Trade shows are high-stakes logistics operations compressed into a few days. Your booth setup depends on freight arriving on time. Your sales depend on having enough inventory. Your post-show operations depend on getting everything back efficiently.
The margin for error is thin. A missed shipping deadline can mean an empty booth. Running out of product mid-show means lost sales. Poor post-show planning means inventory sitting in limbo for weeks.
This checklist covers the logistics-before, during, and after the show.
1 Pre-Show Planning (6-8 Weeks Out)
Early planning prevents expensive last-minute scrambles.
2 Packing and Shipping (2-4 Weeks Out)
Ship early. Arrive early. Avoid last-minute panic.
3 On-Site Setup
Efficient setup means more time for final prep and rest before the show opens.
4 During the Show
Monitor inventory and be ready to adapt.
5 Post-Show Breakdown
The show ends but the work continues. Pack carefully-you will see this inventory again.
6 Post-Show Recovery
Get inventory back into circulation quickly. The show was the event; now comes the follow-through.
Pro Tips from Experience
Ship early, really early. "Advance warehouse" deadlines are not suggestions. Material handling fees for late freight can exceed the cost of shipping itself.
Bring more than you think. Running out of a hot item on day two is worse than shipping extra inventory home. Plan for success, not just adequacy.
Know your replenishment options. Before you need them. Mid-show logistics are stressful-having a plan reduces panic.
Save your boxes. Seriously. Finding packing materials at the end of a show is expensive and frustrating. Store empties from day one.
Label everything with booth number. Convention centers are chaos. The only thing that gets your box to your booth is clear labeling on multiple sides.
Related Resources
- Gen Con Rapid Onboarding Case Study - How we handled a last-minute trade show fulfillment
- Special Projects - Trade show support and event logistics
- Packaging & Pallets - Infrastructure decisions that affect trade show shipping